Scoring Big Data for Free


Staying informed of the marketing trends in your financial institution’s regional area(s) doesn’t mean you have to incur heavy costs gathering the information. Actionable information similar to that provided by big data companies is available online for free, thanks to the federal government. The US Census Bureau is constantly collecting data, much of which is useful to your understanding of the marketplace. The biggest challenge when using census data is actually sorting through the large amount of it. To discover what the US Census Bureau can tell you, check out these starting points: